About the Project
$300M Deployment Across 19,000 Locations
How do you manage 19,000 projects simultaneously? AT&T's State Farm Insurance infrastructure deployment.
AT&T Case Study
$300M
Led $300M deployment where execution failures could impact State Farm's national operations and customer service.
19,000
Deployed technology infrastructure across 19,000 State Farm locations nationwide—treating each as an individual project within a larger portfolio.
20%
20% fewer delays meant faster time-to-completion, lower costs, and better stakeholder confidence across a $300M deployment.
Project Overview
Client: AT&T & State Farm Insurance
Project Value: $300M
Scope: Technology infrastructure deployment across 19,000 North American branch locations
Timeline: Multi-year phased rollout
Role: Implementation Project Manager
4
Site Variability
Each location had unique requirements, existing infrastructure constraints, and scheduling limitations that required flexible execution within standardized process.
3
Timeline Pressure
Each location had unique requirements, existing infrastructure constraints, and scheduling limitations that required flexible execution within standardized process.
2
Stakeholder Management
Coordinate across multiple vendors, regional teams, corporate stakeholders, and local State Farm agents—all with competing priorities and timelines.
1
Scale Complexity
Deploy technology infrastructure across 19,000 unique State Farm Insurance locations—each requiring individual coordination, vendor scheduling, and site-specific planning.
The Challenge
Risk Management Framework
Designed proactive risk identification protocols, contingency planning processes, and stakeholder communication systems that reduced project delays by 20%.
Real-Time Issue Resolution
Built issue tracking and resolution systems that surfaced problems early, enabled rapid response, and prevented localized issues from becoming systemic failures.
Phased Rollout Execution
Coordinated deployment across regions and states in phases—testing processes in pilot locations, refining based on learnings, then scaling systematically.
Central Coordination
Served as single point of contact between vendors, regional teams, corporate stakeholders, and local agents. Established communication cadences and escalation protocols that kept all parties aligned.
Portfolio-Level Management
Treated each location as an individual project within a larger portfolio. Built standardized deployment process adaptable to site-specific needs while maintaining consistency across 19,000 implementations.
The Approach
Any deployment failure could impact customer service, revenue, and State Farm's operations—requiring proactive risk management at every stage.
The Results
✓ Successfully deployed infrastructure across all 19,000 State Farm locations
✓ Maintained project timeline across multi-year rollout
✓ Zero major operational disruptions to State Farm business operations
✓ Reduced project delays by 20% through proactive risk management
✓ Saved $198K through optimized scheduling and resource allocation
✓ Hand-selected by leadership to recover struggling project teams, accelerating delivery of 5,000 office upgrades ahead of schedule
What This Project Required
Multi-stakeholder coordination across vendors, corporate, regional, and local teams
Phased rollout management at national scale
Vendor relationship management and coordination
Risk mitigation and contingency planning
Issue resolution and escalation protocols
Timeline management across concurrent implementations
Portfolio-level project oversight
Stakeholder communication across technical and non-technical audiences
Enterprise-scale implementation expertise
If your company is executing a complex rollout and needs dedicated PM support, let's talk.
Managing a Complex Implementation?
charlene@andersonapexsolutions.com